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Privacy Notice and Cookie Policy
Brit-AI is a trading style of Inspired Sales & Lettings Ltd (company number 08233366). Registered office: 73 High Street, Newport Pagnell, England, MK16 8AB. Contact: hello@brit-ai.co.uk.
Privacy Notice
Last updated: 19 July 2026
This notice explains how Brit-AI collects, uses, shares and protects personal information. It also explains the rights available to individuals and how to raise a data protection complaint.
1. Who we are
Brit-AI is a trading style of Inspired Sales & Lettings Ltd, a company registered in England and Wales under company number 08233366.
| Data controller | Inspired Sales & Lettings Ltd, trading as Brit-AI |
| Registered office | 73 High Street, Newport Pagnell, England, MK16 8AB |
| hello@brit-ai.co.uk | |
| Website | https://brit-ai.co.uk |
In this notice, “Brit-AI”, “we”, “us” and “our” mean Inspired Sales & Lettings Ltd when operating the Brit-AI brand. We are the data controller for the personal information described in this notice, which means we decide why and how it is used.
2. Scope of this notice
This notice applies when you:
- visit the Brit-AI website or a Brit-AI landing, booking or checkout page;
- contact us, submit an enquiry, join a mailing list or respond to our communications;
- register for, purchase a ticket for, or attend a Brit-AI Discovery Day, workshop or other event;
- book, reschedule or cancel an appointment;
- complete a form, questionnaire, survey or feedback request;
- purchase a product or service;
- interact with our social media pages or advertising; or
- deal with us as a customer, prospective customer, supplier, partner or professional contact.
Other businesses or brands operated by Inspired Sales & Lettings Ltd may issue separate privacy information for their own activities.
3. Personal information we collect
3.1 Identity and contact information
- name;
- job title and business role;
- business or organisation name;
- email address;
- telephone number;
- postal or business address; and
- social media or messaging contact details.
3.2 Business and enquiry information
- business type, size and sector;
- business objectives, challenges and priorities;
- current systems, software and working processes;
- areas in which you are considering using artificial intelligence;
- information provided in enquiry forms, questionnaires, surveys and discovery conversations; and
- notes created while responding to an enquiry or managing a business relationship.
3.3 Event, appointment and transaction information
- event registrations, attendance and ticket status;
- booking dates, times, meeting links, rescheduling and cancellation information;
- questionnaire responses and event feedback;
- products or services purchased, payment status, refunds and billing records; and
- records required for accounting, taxation and dispute management.
We do not normally receive or store complete payment-card details. Payments are handled by the relevant payment or checkout provider.
3.4 Marketing, communications and technical information
- your marketing preferences and records of consent or objection;
- emails, messages and other correspondence;
- email opens and link interactions, where this tracking is lawfully enabled;
- IP address, browser, device, approximate location and referral source;
- pages viewed, form submissions and booking activity; and
- cookie, analytics and advertising identifiers, where enabled and permitted.
3.5 Special category information
We do not intend to collect special category information, such as information about health, ethnicity, religion, political opinions, trade union membership, sex life, sexual orientation, genetic data or biometric data. Please do not provide this information unless it is genuinely necessary and we have specifically requested it.
4. How we collect personal information
We may collect personal information:
- directly from you;
- through websites, landing pages, forms, booking pages and checkout pages;
- when you purchase, register, attend an event or book a call;
- when you email, telephone, message or communicate with us;
- from referrals, introductions and event partners;
- from publicly available business websites, professional directories and corporate records;
- from legitimate business-data providers;
- from social media and advertising platforms; and
- through cookies and similar technologies, where permitted.
Where we receive business contact details from another source, we use them only where we have a lawful reason and provide appropriate privacy information.
5. How and why we use personal information
| Purpose | How we use information | Typical lawful basis |
| Enquiries and sales | Respond to questions, understand requirements, arrange calls, prepare information and manage prospective customer relationships. | Legitimate interests; steps before a contract |
| Events | Administer registrations, payments, questionnaires, attendance, reminders, changes, feedback and post-event follow-up. | Contract; legitimate interests; legal obligation where applicable |
| Appointments | Provide available slots, check diary conflicts, create meeting links, send booking information and manage changes. | Contract; legitimate interests |
| Products and services | Deliver purchased or requested services, provide support and manage the customer relationship. | Contract; legal obligation |
| Payments and records | Process payments and refunds, maintain accounts and meet tax, fraud-prevention and legal obligations. | Contract; legal obligation; legitimate interests |
| Improvement and security | Analyse feedback, operate and protect systems, troubleshoot, prevent misuse and improve services. | Legitimate interests; legal obligation |
| Marketing | Send relevant Brit-AI information, measure engagement and manage preferences where permitted. | Consent; legitimate interests where lawful under PECR |
6. Lawful bases
We rely on one or more of the following lawful bases:
- Contract - where processing is necessary to provide something you have requested, manage a booking or purchase, or take steps before entering into a contract.
- Legal obligation - where processing is required for accounting, taxation, regulatory, fraud-prevention or other legal duties.
- Legitimate interests - where processing is reasonably necessary for our business or another person’s legitimate interests and those interests are not overridden by your rights and freedoms.
- Consent - where the law requires consent, including for certain marketing communications and non-essential storage or access technologies.
Our legitimate interests may include responding to enquiries, managing events and appointments, maintaining customer and professional relationships, developing our services, securing our systems, keeping appropriate records and carrying out relevant business-to-business marketing where permitted.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before consent was withdrawn.
7. Direct marketing and business outreach
We may send information about Brit-AI events, resources, products or services where the applicable data protection and electronic marketing rules allow us to do so. We will identify ourselves and provide a straightforward way to opt out.
Business-to-business outreach may be directed to corporate contacts where we reasonably believe the communication is relevant to the recipient’s professional role. We take additional care when contacting sole traders and certain partnerships because the rules applicable to individual subscribers may apply.
You can object to direct marketing at any time by using the unsubscribe facility in a marketing email or contacting hello@brit-ai.co.uk. Opting out of marketing does not prevent us from sending essential messages about an active booking, event registration, purchase or customer relationship.
We keep suppression records containing enough information to ensure that people who have opted out are not inadvertently added back to marketing campaigns.
8. Cookies, analytics and advertising
Our website and booking pages may use cookies and similar technologies. Necessary technologies may support security, forms, bookings, sessions and privacy preferences. Optional analytics and advertising technologies are used only where permitted and, where required, after consent.
A Meta Pixel or similar advertising technology must not be activated until an appropriate cookie preference mechanism is operating. Further details appear in Part B of this document.
9. Use of artificial intelligence
As an AI implementation business, we may use AI-assisted tools for administrative, drafting, analysis, organisational and customer-service tasks. Before using personal information with an AI-assisted tool, we consider whether the information is necessary, whether confidential or sensitive information should be excluded, the provider’s security and contractual arrangements, and whether meaningful human review is required.
We do not currently intend to make solely automated decisions that produce legal or similarly significant effects on individuals. If this changes, we will provide additional information and safeguards as required by law.
10. Sharing personal information
We may share personal information with trusted organisations that help us operate Brit-AI, including:
- customer relationship management and marketing automation providers;
- website, hosting, domain and email delivery providers;
- Microsoft Outlook and Microsoft 365 services;
- Zoom and other approved video-conferencing providers;
- calendar, booking, form and questionnaire providers;
- payment and checkout providers;
- accountants, legal advisers, insurers and other professional advisers;
- IT, cybersecurity, backup and technical support providers;
- event venues and event delivery partners where necessary;
- advertising and analytics providers, where enabled and consented to;
- regulators, law-enforcement bodies, courts or public authorities where required; and
- a prospective purchaser, investor or professional adviser in connection with a business reorganisation or sale.
Service providers acting on our behalf are expected to use personal information only for the agreed purpose and to protect it appropriately. We do not sell personal information.
11. International transfers
Some technology providers may store or process information outside the United Kingdom. Where personal information is transferred internationally, we use an appropriate legal mechanism where required, which may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another legally recognised safeguard.
You may contact us for further information about safeguards relevant to your personal information.
12. Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, regulatory and dispute-resolution requirements.
| Record type | Typical period | Notes |
| General enquiries | Up to 24 months after the last meaningful contact | May be shorter where the enquiry is resolved and no relationship develops. |
| Event and appointment records | Up to 24 months after the event or appointment | Longer where needed for an ongoing customer relationship, complaint or claim. |
| Customer and contract records | Usually six years after the end of the relevant relationship | Supports legal, accounting and contractual requirements. |
| Financial and tax records | Usually six years after the relevant financial year | Subject to applicable legal and accounting requirements. |
| Marketing records | While subscribed or while lawful and useful | Suppression records may be retained longer to honour opt-outs. |
| Cookie-consent records | For as long as reasonably necessary to evidence the preference | Reviewed when the consent mechanism or technologies change. |
We may retain records for longer where required by law or where necessary for a current dispute, investigation or legal claim.
13. Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure and destruction. Measures may include access controls, passwords, multi-factor authentication, user permissions, secure cloud systems, backups, staff procedures and contractual controls with providers.
No online system can be guaranteed to be completely secure. Please take appropriate care when sending confidential information electronically.
14. Your rights
Depending on the circumstances, you may have the right to:
- request access to your personal information;
- ask us to correct inaccurate or incomplete information;
- ask us to erase information;
- ask us to restrict processing;
- object to processing based on legitimate interests;
- object to direct marketing at any time;
- receive certain information in a portable format;
- withdraw consent where consent is the lawful basis; and
- receive information about qualifying automated decision-making.
These rights are not absolute and may be subject to legal conditions or exemptions. We may need to verify your identity before responding.
To exercise a right, email hello@brit-ai.co.uk and provide enough information for us to identify the relevant records and understand your request.
15. Data protection complaints
You may complain to us if you believe we have not handled personal information properly. You do not need to use legal terminology. Send your complaint to hello@brit-ai.co.uk or write to our registered office.
We will acknowledge receipt of a data protection complaint within 30 days. We will take appropriate steps to investigate without undue delay, keep you informed where appropriate and tell you the outcome without undue delay.
Please contact us first so that we have an opportunity to address the issue. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection and information rights. Current complaint and contact information is available at https://ico.org.uk/make-a-complaint/.
16. Children, third-party links and changes
16.1 Children
Brit-AI services are intended for business owners and professionals aged 18 or over. We do not knowingly offer services directly to children or intentionally collect children’s personal information.
16.2 Third-party links
Our website, emails and booking pages may link to websites or services operated by other organisations. Those organisations are responsible for their own privacy practices. You should review their privacy information before providing personal information.
16.3 Changes to this notice
We may update this notice when our services, systems, providers, use of information, or the applicable law and regulatory guidance change. The latest version will be published on the Brit-AI website with the updated date shown at the top.
PART B
Cookie Policy
Last updated: 19 July 2026
This policy explains how Brit-AI uses cookies and similar technologies on https://brit-ai.co.uk and on Brit-AI landing, form and booking pages that link to this policy.
1. What cookies and similar technologies are
Cookies are small files or pieces of information stored on, or accessed from, a device when a person uses a website or online service. Similar technologies can include pixels, tags, scripts, local storage, software development kits and device identifiers.
The Privacy and Electronic Communications Regulations 2003 (PECR) apply to cookies and similar technologies that store information on, or access information from, a user’s device. UK data protection law also applies where the information identifies or can be linked to an individual.
2. How we use cookies and similar technologies
We may use these technologies to:
- operate and secure the website;
- enable forms, bookings and checkout functions;
- remember privacy and cookie preferences;
- understand how the website and campaigns are used;
- measure the effectiveness of communications or advertising;
- prevent fraud, abuse and technical failures; and
- provide relevant advertising where the user has consented and the technology is enabled.
Some technologies are necessary for a service requested by the user. Others are optional and should remain disabled until the required consent has been obtained.
3. Cookie categories
| Category | Purpose | Consent position |
| Strictly necessary | Security, network management, session continuity, forms, bookings, checkout and recording cookie preferences. | May be used without consent where the legal exemption applies. |
| Functional | Remember choices and provide enhanced functions requested by the user. | Consent may be required unless a current legal exemption clearly applies. |
| Analytics | Measure visits, usage patterns, campaign performance and technical performance. | Kept disabled until consent unless a specific legal exemption applies and all conditions are met. |
| Advertising | Measure advertising, build audiences, attribute conversions and support relevant advertising. | Requires prior consent. Disabled until consent is given. |
4. Services that may place or use cookies
The services below may be used by Brit-AI. A service listed as “when enabled” applies only when that service has been configured and is active. The website’s cookie preference tool should provide the most current list of active technologies.
| Service or technology | Purpose | Status and control |
| Brit-AI website and hosting | Deliver pages, maintain security, process requests and support essential site functions. | Necessary technologies may operate automatically. |
| GoHighLevel / LeadConnector | Provide landing pages, forms, contact management, booking widgets, sessions and campaign attribution. | Necessary functions may operate automatically; optional tracking must follow the selected preference. |
| Microsoft Outlook / Microsoft 365 | Check diary conflicts and write confirmed appointments to the calendar. | Used in connection with appointment booking; Microsoft may apply its own technologies on its services. |
| Zoom | Generate and operate online meeting links for booked appointments. | Used after a meeting is booked; Zoom applies its own privacy and cookie information on its services. |
| Payment or checkout providers | Process ticket, product or service payments and prevent fraud. | Used when a user chooses to pay; provider terms and privacy information also apply. |
| Analytics service | Measure website usage and performance. | When enabled, blocked until the required consent is given. |
| Meta Pixel / Meta advertising | Measure advertising, attribute conversions and create advertising audiences. | Not to be activated until the consent mechanism and supporting disclosures are in place. |
| Embedded media or social content | Display video, social or other third-party content. | May be blocked until consent where the embed sets non-essential technologies. |
5. Consent and managing preferences
Where consent is required, non-essential technologies should remain disabled until the user takes a clear and deliberate action to accept the relevant category. Continuing to browse is not treated as consent.
The cookie banner or preference centre should:
- provide clear information about the purposes of the technologies;
- offer a straightforward way to accept or reject non-essential categories;
- avoid pre-selecting non-essential categories;
- make rejecting non-essential technologies as straightforward as accepting them;
- record the preference selected; and
- allow the user to change or withdraw the preference later.
Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn. Technologies already stored may remain on the device until they expire or are removed, but they should not continue to be used for a purpose requiring consent after consent has been withdrawn.
6. Browser controls and third-party sites
Most browsers allow users to view, block or delete cookies. Blocking necessary technologies may prevent parts of the website, forms, bookings or checkout from working correctly. Browser controls are separate from the Brit-AI preference centre and may not provide sufficiently specific consent for every optional purpose.
Third-party services, including Microsoft, Zoom, Meta and payment providers, are responsible for their own websites and technologies. Users should review the relevant third party’s privacy and cookie information when using those services.
7. Changes and contact details
We may update this Cookie Policy when our website, service providers, consent mechanism or use of cookies and similar technologies changes. The date at the top shows when it was last updated.
Questions about cookies or privacy can be sent to hello@brit-ai.co.uk or posted to:
| Organisation | Inspired Sales & Lettings Ltd, trading as Brit-AI |
| Registered office | 73 High Street, Newport Pagnell, England, MK16 8AB |
| Company number | 08233366 |
| hello@brit-ai.co.uk |
APPENDIX